Digital Advertising Marketing Industry Analysis

Bluesky down for thousands of users in the US

Bluesky outage in US signals growing pains for decentralised social platforms, prompting Indian tech investors to reassess exposure to emerging social media alternatives.

Impact: 3/10

Nykaa expects consolidated GMV growth at high-20% level for Q4 of FY26

Nykaa's 26% Q4 growth and 82°E acquisition signal e-commerce consolidation and premiumization trend reshaping Indian retail

Impact: 6/10

Ecommerce, quick commerce chasing ad spends with profitability in focus

E-commerce giants pivoting to ad revenue with profitability focus signals structural shift in Indian digital economy

Impact: 7/10